Specifically what is brand? Typically even marketing professionals never have an answer just for this simple question. Some Personal Branding Package specify a brand as a name sign or sign used to identify items or services of the seller to differentiate them from the competition. Other folks define a brand as a promise or a pledge to deliver satisfaction and quality. A brand has also been described as a couple of assets associated to a name or symbol that adds value to the end consumer. Confused? Indeed the phrase brand has many meanings.
To me the best definition of a brand is a collection of perceptions that is designed to influence a customer or an end-user. Because such whether you are an executive at a Fortune 500 company the owner of a tiny business an electrician or a recent college or university graduate creating a strong personal brand may be the big difference between success and failing between getting that job or not getting that job.
Regardless of where you are in your job with the surge of interpersonal media you not just have the ability but you have the need to manage your brand both online and in real life. Remember a brand is the emotional and psychological relationship you have with customers employers employees and so forth. Strong brands elicit views thoughts and physiological answers.
Your goal in building your strong personal brand is to develop positive perception associated with your name. Perceptions such as honest smart eager imaginative forward looking team player expert etc.. are generally important traits that employers look for in their employees. As you build your brand think of your pros and cons look at the traits in which you not only excel at but need to sophisticated on to enhance your brand.
Even when expanding a personal brand art logos are an significant as they are a representation of the trademark. Logos are the shortcut to the brand. Clearly logos stimulate emotion when we see the Starbucks circle we think of freshly made coffee looking at AFLAC we think of that crazy duck and so on. Think of a simple logo that you would like people to associate along and your brand. Logos for private brands should be simple clear and understated. Just about all people choose to use either Brand Build a tiny geometric number their initials or perhaps their name in a specific typeface as their personal brand logo. A logo makes your card CV and emails stand apart from the others. Remember your personal brand is most probably your name and perhaps a tagline such as financial executive or marketing expert etc.
Provided brands are not solid but are the thoughts feelings and psychological interactions between two or more parties your brand is the foundation of your entire marketing activities deciding the positioning and strength of your complete marketing structure. Just like a house foundation needs to be strong to hold up a building your marketing foundation must be sound. In other words your brand must be the fact and it must be about you.
Personal marketing yields both external and internal benefits. Externally you create an identity that resonates with employers potential employers and customers. The brand needs to form emotional relationships with the people you making the effort to reach. This is important because automobile dont buy products or hire individuals structured on logic they generally action based on their thoughts and perceptions.
Your personal brand should act as an internal compass driving a car you in the right way in your actions. Just about every Brand Build action you take will either reinforce or become weak your personal brand. An obvious personal brand will arranged a clear understanding of what looking.