Exactly what is brand? Generally even marketing professionals never have an answer in this simple question. Some Personal Branding determine a brand as a name sign or mark used to identify items or services of the seller to differentiate them from the competition. Other folks define a brand as a promise or a pledge to deliver satisfaction and quality. A brand has also been identified as some assets connected to a name or symbol that adds value to the end consumer. Confused? Indeed the expression brand has many descriptions.
To me the best definition of a brand is a collection of perceptions that is designed to influence a customer or an end-user. Since such whether you are an executive at a Fortune 500 company the owner of a tiny business an electrician or a recent college or university graduate creating a strong personal brand may be the big difference between success and failing between getting that job or not getting that job.
Regardless of where you are in your job with the surge of cultural media you not just have the ability but you have the need to manage your brand both online and in real life. Remember a brand is the emotional and psychological relationship speculate if this trade with customers employers employees and many others. Strong brands elicit views thoughts and physiological replies.
Your goal in building your strong personal brand is to develop positive perception associated with your name. Perceptions such as honest smart eager original forward looking team player expert etc.. are typical important traits that employers look for in their employees. As you build your brand think of your abilities and failings look at the traits in which you not only excel at but need to sophisticated on to enhance your brand.
Even when expanding a personal brand trademarks are an significant as they are a representation of the trademark. Logos are the shortcut to the brand. Clearly logos stimulate emotion when we see the Starbucks circle we think of freshly made coffee looking at AFLAC we think of that crazy duck and so on. Think of a simple logo that you would like people to associate along and your brand. Logos for private brands should be simple clear and understated. Many people choose to use either Personal Branding Package a tiny geometric physique their initials or maybe their name in a specific typeface as their personal brand logo. A logo makes your card CV and emails stand apart from the others. Remember your personal brand is most probably your name and perhaps a tagline such as financial executive or marketing expert and so forth.
Offered brands are not solid but are the thoughts feelings and psychological associations between two or more parties your brand is the foundation of your marketing activities deciding the positioning and strength of your complete marketing platform. Just like a house foundation needs to be strong to hold up a building your marketing foundation must be sound. In other words your brand must be the reality and it must be about you.
Personal marketing yields both external and internal benefits. Externally you create an identity that resonates with employers potential employers and customers. The brand needs to form emotional relationships with the people you are attempting to reach. This is important because automobile dont buy products or hire individuals centered on logic they generally work based on their thoughts and perceptions.
Your personal brand should act as an internal compass generating you in the proper path in your actions. Every single Personal Branding action you take will either reinforce or damage your personal brand. A definite personal brand will placed a clear understanding of what looking.